Royalty-free music for your marketing video?

I often talk to you on this blog about the importance of sharing various content on your social networks, your sites, your blogs. Video is one of the possibilities we have when it comes to doing a little different.

You have decided to use a creative tool to edit your own video (I recommend Movie Maker free tool) pay attention to the soundtrack you will put on it. Indeed if you use your favorite song our Facebook and Youtube friends will not be happy. Facebook will recognize the music for which you do not have the copyright and will simply refuse to display your video. Youtube is a little more fun… It accepts to display your video but all your friends who will want to see it on their phone or tablet will be denied access.

So I invited for you today a specialist in royalty-free music who offers us a guest article to help you sort through this information and learn how to use music well in your videos without being penalized. I give the floor to Pierre Sauvant from musicmediatracks

You produce a marketing video. You need music!

You want to talk about your products and services. You will upload a professional and effective video.

Video marketing is the ideal tool to gain consumer confidence, communicate on social networks or your website. There is no shortage of articles and opinions on this subject. They even say that a minute of video is 100,000 words.

Whether you use animated video or motion design or video itself, you will need music to energize your message and music is a boon to image and message. Yes, but why royalty-free music?

What you need to know.

“Great idea: I’m going to put on the Pharrell Williams music I heard in F’s last commercial.” Well, it’s true q

Yes, but…

To synchronize music to your video You must first obtain a transfer of rights to your project. The exercise is a little complex and expensive if you use commercial music known to the general public. Nor will the author always agree to associate his music with your project. On the other hand, these musics are not always adapted to your medium. Indeed, if you add a voice-over, the vocal parts of your music may mix with your message.

In this case, it is advisable to use so-called illustration music.

Okay, I get it, but….

Illustrative music is not always free of copyright.

Check that for the music you are going to select, you are obtaining a transfer of copyright on the project. The copyright of a very large number of musics, or almost all of them, is managed by Sacem in France, Sodrac in Quebec, Suissa in Switzerland and Sabam in Belgium. Also check the transfer of production rights and interpreter. Civil production and performing companies (SCPP, SPPF, ADAMI, SPEDIDAM…) also manage a large part of the neighbouring rights of musical works. These collection companies have their equivalents in all the French-speaking countries already mentioned.

ue it’s class even if we finally heard this music almost everywhere. In addition I will reach a very large audience….

What about royalty-free music in all this?

The term “royalty-free music” is a common term. In fact, it should be called “royalty-free music from authors, producers and performers”. That’s a long time to search your favorite search engines. This expression means that the works are managed by the creators who are their authors, producers and performers and that they have not decided to entrust the collecting bodies with the management of their works. It is of course necessary to check whether this is confirmed by the catalogues in question, that these conditions are met and that you are indeed obtaining an assignment of rights for your project.

How to choose royalty-free music?

All you have to do is go to specialized sites and make your choice. Music is generally classified by style and atmosphere. The choice by atmosphere seems to be the most appropriate way to find the music that “fits” the video marketing project.

Of course, each catalogue is free to set the price granted to the transfer of rights and their duration. It is therefore necessary to compare the offers and especially to check what is really proposed in terms of license by consulting the general conditions of sale and use.